Surf City Farmers MarketA message from Nona

September 22 update · A message from Nona Phelps

The zoning text amendment is filed. Now the formal review begins.

After the September 22 follow-up meeting, I submitted a zoning text amendment that would clearly define farmers markets and establish a framework for how they can operate within Surf City. The Town charged a $300 zoning text amendment application fee, plus the online processing charge shown on my receipt. The market is still paused while that proposal moves through the formal review process.

I was told the proposal likely will not reach a public agenda until November. That timing is not yet confirmed by a posted agenda. I am grateful for the support that has made it possible to keep pursuing the formal process, and I will continue publishing the official dates, records and next steps as they become available.

September 22 filing update Zoning text amendment submitted · Formal Town review is the next step
Official agendas & minutes

Why this still matters

This is personal. It affects my family, my business and my community.

My name is Nona Phelps. I am the owner of Eat My Feelings and the organizer of the Surf City Farmers Market. I am also a wife and a mom of four.

On September 17, my husband Andrew spoke during public comment while I was working at the Hampstead Farmers Market. I had to be there because these markets are part of how I help support our family and our four children. Andrew went to the Council meeting so our concerns and the impact on other vendors could still be put on the public record.

I did not start this market as a political project. I started it because small businesses need places to meet customers, and because I believed Surf City could have a Friday-evening market that felt like a community gathering instead of just another transaction.

Depending on the week, roughly 20 to 50 local businesses participate or are represented. Some vendors travel more than 50 miles to participate and promote the market to their own customers, helping bring additional visitors into Surf City and the surrounding area.

I did attend the follow-up meeting Mayor Batts requested. I expected a working conversation about the ordinance and possible amendments. Instead, I was directed to upload a written proposal through the Town's planning system, and the meeting ended without a substantive discussion of the proposal.

I have now done what I was told to do. On September 22, I submitted the zoning text amendment and paid the required filing fee. The proposal defines a farmers market and lays out a framework intended to distinguish a recurring producer-focused market from flea markets, swap meets and temporary merchant tent sales.

I am disappointed that no temporary exemption or other interim path was offered while the amendment works through the Town's process. After the Council's response on September 17, I came away believing there is real interest in finding a lawful way for the market to continue. An interim solution would have made a meaningful difference for our family, our vendors and the community organizations affected while the permanent language is considered.

— Nona

September 22 progress update

The text amendment has been submitted. The formal review process is now underway.

Andrew addressed the market issue during public comment at the September 17 Town Council work session. Mayor Batts then asked staff to meet with me. The September 22 follow-up meeting was brief and procedural, so I submitted the zoning text amendment through the Town's formal planning channel afterward.

9/17

Public comment is on the record

Andrew explained the impact on our family, participating vendors, charities and other Surf City businesses, and asked the Town to identify a lawful path forward.

9/22

The follow-up meeting took place

I met with Community Development Director Jeremy Smith. He directed me to the Town's online process for uploading a written proposal. We did not discuss the proposal or potential ordinance language in substance.

TA-26-3

The text amendment is now filed

My September 22 receipt identifies the filing as zoning text amendment application TA-26-3. The Town's published fee schedule lists a $300 fee for a zoning text amendment application, and the proposal now moves into staff and public review.

Where we stand

The amendment is submitted, but there is still no interim or permanent authorization for the market.

I appreciate that Council opened a route for the issue to continue instead of ending at the September 17 work session. I have now submitted the amendment the Town directed me to file. I am disappointed that no temporary exemption or other interim authorization was offered while the permanent ordinance language is reviewed. The next meaningful steps are staff review, Planning Board consideration and any Town Council action that follows.

September 17 agenda →
Visitors walking among market vendors
Vendors and visitors gathered near market booths
People at a local market booth
Families and visitors gathered at the market seating area

What happened

Here is the sequence as I understand it today.

I am sharing what I know firsthand, what the venue has told me, and what the Town's own public documents say. I am also preparing a public-records request because some important parts of the sequence are still unknown.

01

Our market was already established before the Town's current market series.

According to my event records, the Surf City Farmers Market was operating before the Town's current Shop the Sound Craft & Farmers Market series. After my market was established, a Town market organizer approached Eat My Feelings about participating in the Town's market without initially realizing that I was also the organizer of the Surf City Farmers Market.

02

The Town has cited its zoning rules as the reason the market cannot continue as it has.

The Town's current zoning ordinance says uses that are not specifically listed are prohibited unless the Administrator determines through the written-interpretation process that the proposed use is similar to another permitted use. Its temporary-use rules also place limits on certain outdoor sales and temporary events. Those are the provisions the Town has pointed to in communications about this market.

03

The brewery was approached. I was not.

According to my account and the venue's account, Town representatives raised concerns directly with Surf City Brewing Company in August. No one from the Town first came to me, the person who created and organized the market, to explain the problem or ask whether there was a way to address it.

04

The property owner was then brought into it.

The brewery later reported pressure involving the property owner and felt compelled to end the market earlier than we had planned. I do not yet know who contacted the property owner, exactly what was said, or how many Town officials or employees participated in those communications.

05

That process is what troubles me.

From my perspective, going to the venue and then the property owner without first speaking to me felt unfair. Because the Town also operates its own farmers market, it also raises an anticompetitive concern for me. That is my concern and interpretation; it is not presented here as a proven legal conclusion. The records should show who was involved, what was discussed and what alternatives were considered.

06

Andrew brought the issue directly to Council on September 17.

Andrew spoke during public comment at the September 17 work session and described the effects on our family, the vendors, charitable events and the wider local business community. He also asked why I had not been approached directly and what lawful path the Town would consider.

07

The Town requested a direct follow-up meeting.

According to our firsthand account of the September 17 work session, Mayor Batts asked Jeremy Smith to meet with me to discuss the ordinance and possible amendments. That meeting took place on September 22.

08

The September 22 meeting was brief and procedural.

I went to the meeting expecting to discuss the market and possible ordinance changes. Instead, Jeremy Smith told me where to upload my written proposal through the Town's planning process. We did not have a substantive discussion of the proposal, ordinance language or an interim path for the market before the meeting ended.

09

I submitted the zoning text amendment on September 22.

The filing is identified on my receipt as TA-26-3. The proposed language defines a farmers market as a recurring, organized marketplace focused on producer-direct sales of agricultural products, locally produced foods, plants and handcrafted regional artisan goods, with a recurring schedule under a unified permit.

10

The amendment now moves through the formal public process.

The Town's zoning ordinance allows members of the public to initiate a text amendment. The published process calls for staff review, a Planning Board recommendation and then Town Council action after a legislative hearing. I was told this issue likely will not reach an agenda until November; no November market item is posted yet.

11

No temporary exemption or interim path was offered while the amendment is reviewed.

I am disappointed by that. After the September 17 Council discussion, I came away believing there was interest in finding a lawful way for the market to continue. A temporary solution could have reduced the disruption to vendors, our family and charitable events while the permanent ordinance language moves through the required public process. No such interim authorization was offered to me at the September 22 meeting.

The public record still matters

We will keep following the official record while the Town and I work through the ordinance.

As of September 22, the September 17 minutes have not yet been posted on the Town's Agendas & Minutes page. The text amendment has now been submitted, and I will link the Town's staff materials, Planning Board agenda, Council agenda and final decision as those records become public.

What is affected

This is bigger than one organizer and one Friday night.

The consequences reach participating businesses, the brewery, local charities, families, and people who intentionally travel into Surf City to spend time and money here.

20–50

Local businesses

Vendor participation varies by week, with roughly 20 to 50 businesses represented depending on the date and event schedule.

68%

Support from the immediate area

Organizer analytics captured from Change.org showed 68% of supporters concentrated in ZIP codes 28443, 28445 and 28411 — the immediate Surf City, Hampstead, Holly Ridge and nearby Wilmington area.

$1,000s

Donations that had to be refunded

Several thousand dollars intended for a local dog rescue had to be refunded after the September 25 charitable market event, which had been planned for months, could no longer proceed as scheduled.

A real example of what this market does

Last month, we organized a supply drive for Surf City Elementary.

On September 17, Surf City Elementary publicly thanked community members and local businesses for supporting its Kindergarten Team and specifically thanked the Surf City Farmers Market for organizing the supply drive.

The September 25 event was supposed to continue that charitable work by supporting a local dog rescue. Instead, the donations collected for that event had to be returned.

View Surf City Elementary's post
Surf City Elementary Facebook post thanking the Surf City Farmers Market for organizing a kindergarten supply drive
Screenshot of Surf City Elementary's public September 17 post.
A row of local vendors and visitors at the market
A mobile vendor setup at the Surf City Farmers Market
Visitors talking with a vendor at the market
Rows of market tents beside Surf City Brewing Company

Where the support is coming from

The petition support is concentrated here, not across the country.

At the time I captured the organizer analytics shown here, 68% of supporters were concentrated in ZIP codes 28443, 28445 and 28411. Those ZIP codes cover the immediate Surf City, Hampstead and Holly Ridge area and nearby Wilmington.

Other supporters have come from surrounding southeastern North Carolina communities such as Burgaw and the Jacksonville/Camp Lejeune area. Petition geography does not prove that every signer personally attends the market, but it does show that the support is overwhelmingly local and regional.

926 latest observed verified signatures
Change.org organizer analytics showing 68 percent of supporters concentrated in three nearby ZIP codes
Organizer-provided Change.org analytics screenshot.

Regional context

Markets operating with brewery and beer-garden venues are already part of the surrounding area.

The zoning and municipal circumstances are not necessarily identical, but the basic market-plus-hospitality model is not unusual in the communities around Surf City.

Hampstead

Farmers markets at Ironclad Golf & Beer Garden / Shaka Taco

Shaka Taco's current Hampstead page says its Ironclad Golf & Beer Garden property hosts farmers markets on Thursdays.

Shaka Taco source
Sneads Ferry

Topsail Island Local Vendor Market at Topsail Island Brewing

Jacksonville Tourism lists recurring Topsail Island Local Vendor Market dates at Topsail Island Brewing in Sneads Ferry, including September 2026.

Jacksonville Tourism source

What still needs to be resolved

The amendment is filed. The remaining questions are about review, timing and whether any interim path is available.

Mayor Batts asked staff to meet with me after the September 17 work session. The September 22 meeting did not become a working discussion about ordinance language, so I followed the direction I was given and submitted the zoning text amendment. The Town's published process now provides the framework for staff review, Planning Board consideration and eventual Town Council action.

Mayor

Teresa B. Batts

At the September 17 work session, the Mayor asked staff to meet with me. That meeting has now happened. The issue remains unresolved and will need to move through the Town's formal review and agenda process.

[email protected]
Community Development Director

Jeremy Smith

On September 22, he directed me to upload a written proposal through the Town's planning process. We did not have a substantive discussion of the proposal or potential ordinance language at that meeting. I submitted the text amendment later that day.

[email protected]
1.Now that TA-26-3 has been submitted, who will be responsible for the staff review and recommendation?
2.What is the earliest Planning Board and Town Council schedule on which the amendment could appear?
3.Is there any lawful temporary exemption, temporary use approval or other interim mechanism that could allow the market to operate while the amendment is reviewed?
4.What standards will staff use to evaluate the proposed recurring private-market framework?
5.How will any resulting rules be applied consistently to private and Town-sponsored markets?
6.Where will the public be able to review the amendment, staff report, recommendations, hearing notices and final decision?

Follow the public process

The amendment has been submitted, but it is not on a public agenda yet.

As of September 22, the Town has not posted September 17 work-session minutes or a future agenda item for TA-26-3. Nona was told the matter likely will not reach an agenda until November. The Town's published process says zoning text amendments go through Planning Board review before final Town Council action.

10/6

Regular Town Council meeting

Tuesday, October 6, 2026 at 6:00 PM at the Surf City Municipal Complex. No market item is currently posted for this meeting.

Official meeting listing →

10/15

Town Council work session

Thursday, October 15, 2026 at 6:00 PM. The Town's published schedule places Council work sessions on the third Thursday of each month.

Town Council schedule →

11/12

Planning Board meeting

The Town lists a Planning Board meeting for Thursday, November 12. Its published submittal calendar lists October 6 as the submission deadline for that meeting.

Planning Board dates →

Official records

Use the Town's own sources to follow what happens next.

The Town publishes agendas and approved minutes online, posts Planning Board materials, and provides previous and live meetings through its official YouTube channel. Nona has now submitted the text amendment through the formal planning process and will continue linking the public record as it develops.

Support & transparency

Thank you for helping us keep pursuing the formal process.

Any money contributed directly to this effort will be reserved for future Town filing fees, amendment applications and related paperwork required to pursue a lawful path for the market. The September 22 receipt shows $309.96 paid: a $300 Town zoning text amendment application fee plus a $9.96 online processing charge. I am deeply grateful to everyone who has contributed, shared information, followed the public process or otherwise supported the market.

The petition, Town contact information, agendas, minutes, Planning Board materials and future meeting dates are linked below so the public can review the issue and follow the Town's established process.

Sources & transparency

Read the underlying public information.

Public links are provided where available. The description of the September 17 public comment, the Mayor's request for a follow-up meeting, and Nona's account of the September 22 meeting are based on firsthand accounts; the September 17 approved minutes have not yet been published. Nona's September 22 filing receipt identifies the amendment as TA-26-3 and shows a $300 application fee plus online processing; the Town's published fee schedule independently lists a $300 zoning text amendment application fee. The Town's Planning & Zoning pages and zoning ordinance are linked for the formal review process. Statements about the charitable refund, earlier contact sequence and absence of an interim authorization are based on Nona's firsthand account, organizer records and the venue's account.