Surf City Farmers MarketA message from Nona

September 18 update · A message from Nona Phelps

We were heard. Now the work begins.

Andrew spoke on my behalf at the September 17 Town Council work session. From our perspective, Council listened seriously to the concerns. Mayor Teresa Batts asked Community Development Director Jeremy Smith to meet with me on Tuesday to discuss the ordinance issues and a possible path forward. I appreciate that step, and I am going into that meeting ready to work through the problem in good faith.

The issue is not resolved yet. This page will continue to track the public process, official records and the impact on vendors, families and local charities.

September 17 work session update Public comment was heard · Follow-up meeting requested for Tuesday
Official agendas & minutes

Why this still matters

This is personal. It affects my family, my business and my community.

My name is Nona Phelps. I am the owner of Eat My Feelings and the organizer of the Surf City Farmers Market. I am also a wife and a mom of four.

Last night, my husband Andrew spoke during public comment while I was working at the Hampstead Farmers Market. I had to be there because these markets are part of how I help support our family and our four children. Andrew went to the Council meeting so our concerns and the impact on other vendors could still be put on the public record.

I did not start this market as a political project. I started it because small businesses need places to meet customers, and because I believed Surf City could have a Friday-evening market that felt like a community gathering instead of just another transaction.

Depending on the week, roughly 20 to 50 local businesses participate or are represented. Some vendors travel more than 50 miles to participate and promote the market to their own customers, helping bring additional visitors into Surf City and the surrounding area.

I am encouraged that the Town has now agreed to sit down with me. That is the kind of direct conversation I had hoped would happen from the beginning. I appreciate Mayor Batts asking staff to meet, and I intend to approach Tuesday's meeting in good faith while continuing to document what happens next.

— Nona

September 18 progress update

The Town has agreed to meet with me about a path forward.

Andrew addressed the market issue during public comment at the September 17 Town Council work session. From our perspective in the room, the Council appeared receptive to finding a lawful solution rather than simply allowing the issue to end with the market closing.

1

Public comment on the record

Andrew explained the impact on our family, participating vendors, charities and other Surf City businesses, and asked the Town to identify a lawful path forward.

Tue.

Follow-up meeting requested

According to our firsthand account of the work session, Mayor Teresa Batts asked Community Development Director Jeremy Smith to meet with me on Tuesday to work through the ordinance issues and possible amendments.

Next

Work through the ordinance

The goal of Tuesday's discussion is to understand what changes or interpretations are needed for a recurring private market to operate lawfully and consistently under the Town's rules.

Where we stand

I am encouraged by the Town's willingness to come to the table, but the process is not finished.

I want to give the Mayor, Council and staff credit for taking the concerns seriously and opening a direct conversation. We will know more after Tuesday's meeting. Until there is a clear, workable public path forward, I will continue posting factual updates and links to the official record here.

September 17 agenda →
Visitors walking among market vendors
Vendors and visitors gathered near market booths
People at a local market booth
Families and visitors gathered at the market seating area

What happened

Here is the sequence as I understand it today.

I am sharing what I know firsthand, what the venue has told me, and what the Town's own public documents say. I am also preparing a public-records request because some important parts of the sequence are still unknown.

01

Our market was already established before the Town's current market series.

According to my event records, the Surf City Farmers Market was operating before the Town's current Shop the Sound Craft & Farmers Market series. After my market was established, a Town market organizer approached Eat My Feelings about participating in the Town's market without initially realizing that I was also the organizer of the Surf City Farmers Market.

02

The Town has cited its zoning rules as the reason the market cannot continue as it has.

The Town's current zoning ordinance says uses that are not specifically listed are prohibited unless the Administrator determines through the written-interpretation process that the proposed use is similar to another permitted use. Its temporary-use rules also place limits on certain outdoor sales and temporary events. Those are the provisions the Town has pointed to in communications about this market.

03

The brewery was approached. I was not.

According to my account and the venue's account, Town representatives raised concerns directly with Surf City Brewing Company in August. No one from the Town first came to me, the person who created and organized the market, to explain the problem or ask whether there was a way to address it.

04

The property owner was then brought into it.

The brewery later reported pressure involving the property owner and felt compelled to end the market earlier than we had planned. I do not yet know who contacted the property owner, exactly what was said, or how many Town officials or employees participated in those communications.

05

That process is what troubles me.

From my perspective, going to the venue and then the property owner without first speaking to me felt unfair. Because the Town also operates its own farmers market, it also raises an anticompetitive concern for me. That is my concern and interpretation; it is not presented here as a proven legal conclusion. The records should show who was involved, what was discussed and what alternatives were considered.

06

Andrew brought the issue directly to Council on September 17.

Andrew spoke during public comment at the September 17 work session and described the effects on our family, the vendors, charitable events and the wider local business community. He also asked why I had not been approached directly and what lawful path the Town would consider.

07

The Town requested a direct follow-up meeting.

According to our firsthand account of the meeting, Mayor Batts asked Jeremy Smith to meet with me on Tuesday to discuss the ordinance and possible amendments. I appreciate that response. The next step is to see whether that conversation produces a clear and workable process for the market.

The public record still matters

We will keep following the official record while the Town and I work through the ordinance.

The September 17 minutes have not yet been posted on the Town's Agendas & Minutes page. When the Town publishes the approved minutes, they will be linked here. I still intend to preserve and review the relevant public records so the full timeline can be understood accurately.

What is affected

This is bigger than one organizer and one Friday night.

The consequences reach participating businesses, the brewery, local charities, families, and people who intentionally travel into Surf City to spend time and money here.

20–50

Local businesses

Vendor participation varies by week, with roughly 20 to 50 businesses represented depending on the date and event schedule.

68%

Support from the immediate area

Organizer analytics captured from Change.org showed 68% of supporters concentrated in ZIP codes 28443, 28445 and 28411 — the immediate Surf City, Hampstead, Holly Ridge and nearby Wilmington area.

$1,000s

Donations that had to be refunded

Several thousand dollars intended for a local dog rescue had to be refunded after the September 25 charitable market event, which had been planned for months, could no longer proceed as scheduled.

A real example of what this market does

Last month, we organized a supply drive for Surf City Elementary.

On September 17, Surf City Elementary publicly thanked community members and local businesses for supporting its Kindergarten Team and specifically thanked the Surf City Farmers Market for organizing the supply drive.

The September 25 event was supposed to continue that charitable work by supporting a local dog rescue. Instead, the donations collected for that event had to be returned.

View Surf City Elementary's post
Surf City Elementary Facebook post thanking the Surf City Farmers Market for organizing a kindergarten supply drive
Screenshot of Surf City Elementary's public September 17 post.
A row of local vendors and visitors at the market
A mobile vendor setup at the Surf City Farmers Market
Visitors talking with a vendor at the market
Rows of market tents beside Surf City Brewing Company

Where the support is coming from

The petition support is concentrated here, not across the country.

At the time I captured the organizer analytics shown here, 68% of supporters were concentrated in ZIP codes 28443, 28445 and 28411. Those ZIP codes cover the immediate Surf City, Hampstead and Holly Ridge area and nearby Wilmington.

Other supporters have come from surrounding southeastern North Carolina communities such as Burgaw and the Jacksonville/Camp Lejeune area. Petition geography does not prove that every signer personally attends the market, but it does show that the support is overwhelmingly local and regional.

820 latest observed verified signatures
Change.org organizer analytics showing 68 percent of supporters concentrated in three nearby ZIP codes
Organizer-provided Change.org analytics screenshot.

Regional context

Markets operating with brewery and beer-garden venues are already part of the surrounding area.

The zoning and municipal circumstances are not necessarily identical, but the basic market-plus-hospitality model is not unusual in the communities around Surf City.

Hampstead

Farmers markets at Ironclad Golf & Beer Garden / Shaka Taco

Shaka Taco's current Hampstead page says its Ironclad Golf & Beer Garden property hosts farmers markets on Thursdays.

Shaka Taco source
Sneads Ferry

Topsail Island Local Vendor Market at Topsail Island Brewing

Jacksonville Tourism lists recurring Topsail Island Local Vendor Market dates at Topsail Island Brewing in Sneads Ferry, including September 2026.

Jacksonville Tourism source

What still needs to be resolved

The conversation has started. Now we need a clear public path forward.

I appreciate Mayor Batts asking Community Development Director Jeremy Smith to meet with me. Tuesday's discussion should help establish what the ordinance currently allows, what may need to be amended, and what process would allow a recurring private market to operate consistently under the Town's rules.

Mayor

Teresa B. Batts

At the September 17 work session, the Mayor asked staff to sit down with me. I appreciate that step and the willingness to move the issue into a direct public process.

[email protected]
Community Development Director

Jeremy Smith

A meeting is expected Tuesday to discuss the ordinance issues, possible amendments and what a compliant recurring-market framework could look like.

[email protected]
1.What specific ordinance language currently prevents the market from operating as it has?
2.What amendment, interpretation or permitting structure could create a lawful recurring-market path?
3.What is the expected timeline for drafting, reviewing and adopting any needed ordinance change?
4.What can be done during that process so vendors and charitable events are not left without clarity?
5.How will the Town apply any resulting rules consistently to private and Town-sponsored markets?
6.What decisions, drafts and meeting records will be made available to the public as the process moves forward?

Follow the public process

Meeting records and upcoming Council dates.

The Town's Agendas & Minutes page is the official place to follow meeting records. As of September 18, the September 17 work-session minutes have not yet been posted. The Town lists the next regular Council meeting for October 6 and the next work session for October 15, both at 6:00 PM.

9/17

September work session

Review the official agenda packet now. Approved minutes should appear on the Town's Agendas & Minutes page when they are published.

Agenda packet →

Official records

Use the Town's own sources to follow what happens next.

The Town publishes agendas and approved minutes online and provides previous and live meetings through its official YouTube channel.

Stay informed

Follow the facts and the public process as it develops.

You can review the petition and supporter comments, read the Town's agendas and minutes, watch public meetings, attend future Council sessions, and submit your own factual comments through the Town's established public channels.